TY  - BOOK
AU  - Lambin, Jean Jacques 
TI  - Strategic marketing: a european perspective 
SN  - 0-07-707795-4 
U1  - 658.45 LAM  
PY  - 1993///
CY  - Tata Mcgraw hill 
PB  - New Delhi 
KW  - MANAGEMENT
ER  -