Kotler, Philip, Lane Keller, Kevin  <br/><br/>
Marketing management  

 - 12th  
 - Prentice hall of india   New Delhi   2007 
 -  495 
<br/><br/><label>ISBN: </label>81-203-2799-3  
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT 
<br/><br/><label>Dewey Class. No.: </label>658.403 8 KOT