TY  - BOOK
AU  - Kotler, Philip, Lane Keller, Kevin 
TI  - Marketing management 
SN  - 81-203-2799-3 
U1  - 658.403 8 KOT  
PY  - 2007///
CY  - Prentice hall of india 
PB  - New Delhi 
KW  - MANAGEMENT
ER  -